Sony sets price for Blu-ray discs

Wed Feb 8, 2006 5:13 AM ET
By Thomas K. Arnold

Sony Pictures announced pricing for its Blu-ray movie titles today, becoming the first major studio to do so. In addition, it announced plans to bundle multiple formats in a low-cost package, beginning with DVD/UMD bundles next month.

Catalog Blu-ray titles will wholesale at $17.95, which is roughly the same price that DVDs debuted at in 1997. New releases will wholesale for $23.45, a 15 to 20 percent premium over new release DVD titles. This is done to accommodate sell-through and rental markets, according to Benjamin Feingold, president of Sony Pictures Home Entertainment. The discs should start appearing on store shelves in early summer.

Sony Pictures also announced a plan to bundle movies in different formats at a lower price point. Starting March 28th, it will release DVD/UMD (PSP disc) combo packages of six titles including "The Grudge" and "Resident Evil." Second wave titles, coming April 25th, include "Snatch" and "Ghostbusters," with a third set due in May. Combos will be priced at $28.95, which is considerably lower than the retail price for each format purchased individually.

I found this at: neowin.net
Full story: Reuters